Eat and drink local goodies that are Made With Passion
The flavor to swallow, drink and brand merry is here – and if yous're looking to purchase local and support Singapore brands, one identify to start is FairPrice Finest.
The local supermarket chain is a staunch champion of local appurtenances and initiatives, with Made With Passion being 1 of them. Launched last yr, Made With Passion is a national initiative by the Singapore Brand Role (SGBO) and the Singapore Tourism Lath, supported by Enterprise Singapore, that showcases a curated collection of local lifestyle brands and celebrates the passion behind them.
Ms Dilys Boey, assistant CEO (Lifestyle & Consumer, Food and AgriTech) of Enterprise Singapore, shared: "The Fabricated with Passion initiative aims to elevate our local brands, the stories of the people and their passion driving the brands. Besides acting every bit a gateway of discovery of our brands, the initiative besides fosters partnerships betwixt brands to create new and unique offerings with retailers committed to supporting brand owners gain stronger marketplace visibility and channels to marketplace.
"By working closely with local retailers like FairPrice and industry partners, we hope to smoothen a spotlight on Made With Passion products and drive demand for these exciting local lifestyle brands."
Inspired past the success of the initiative, hundreds of brands from the beauty and health, fashion and accessories, homeware and decor, as well as packaged food and drink industries practical to be recognised every bit being Made With Passion this twelvemonth, with 64 brands selected subsequently a controlling process involving a console of trade associations, manufacture thought leaders and government agencies.
In total, there are now 111 brands under Fabricated With Passion.
Being Made With Passion is about beingness recognised for the difficult work and passion that has gone into building a brand – an effort that translates into a range of great products. In true Singaporean spirit, Made With Passion brands are constantly searching for ways to make their products and services meliorate, so that they can reach more people and showcase the all-time of Singapore here and beyond our shores.
LOCAL BRANDS AT A LOCAL SUPERMARKET
Mr Tng Ah Yiam, chief procurement officeholder of FairPrice Group, is more than than familiar with Singaporean brands. The company veteran – who has clocked over 30 years in the business – has held senior positions at NTUC FairPrice, and possesses extensive experience in areas like purchasing, merchandising, trading and store operations.
According to Mr Tng, FairPrice is deeply committed to supporting local brands and businesses amongst the challenges of an increasingly competitive landscape. "Riding on our concrete network, we can assist Made With Passion brands raise awareness for their products through our islandwide consumer touchpoints, and thus boost their business growth," he said.
Several brands stocked at FairPrice Finest have been recognised with the Made With Passion mark. These include Gryphon Tea Co, Hook Java and The Aureate Duck.
Gryphon Tea Co's serial of botanically cold brewed sparkling teas are made with a blend of tea leaves and fruit juices, with localised flavours similar Pearl of the Orient with Lychee, Earl Grey Lavender with Strawberry, and Osmanthus Sencha with Passionfruit. Brewed for no less than 12 hours, the refreshing beverages contain no artificial sweeteners, colours or flavourings and are lightly sweetened only with fruit juices.
For those who prefer a bolder pick-me-up, Claw Coffee sources beans from the earth's best farms and roasts them with state-of-the-fine art roasters. At FairPrice Finest, customers can sample Hook Coffee's Variety Pack of drip bags, while those who utilize coffee pod machines can have a taste with the Shotpods Taster. This Christmas, Claw Coffee has come upwards with an Advent Calendar containing 24 unlike sachets of drip coffees with notes ranging from gingerbread cookies to mulled wine. The calendar features festive artwork by students with disabilities and role of the gain will go to charity.
If you lot're looking for a snack to complement the beverages, The Golden Duck would exist a logical option. Launched in 2015, the brand offers handcrafted gourmet snacks featuring beloved Asian flavours, such every bit Salted Egg Yolk Fish Peel, Chili Crab Seaweed Tempura, Salted Egg Yolk White potato Ridges and Sichuan Mala Hot Pot Fragrant Mix.
The brand's chefs pride themselves on their exacting standards, taking intendance for case to ensure that their Salted Egg Crab Seaweed Tempura contains real crab meat, while their Bangkok Tom Yum Goong Gourmet Mix was developed via a squad-up with Bangkok-based Blue Elephant Majestic Thai Cuisine for actuality every bit well as maximum crisis and umami.
CHAMPIONING PRODUCTS Made WITH PASSION
During the festive flavour, when you're shopping for presents and treats for others, the Made With Passion marking besides highlights a skilful manner to support local while giving oversupply-pleasing gifts.
Mr Tng added that Singaporeans are increasingly aware of the benefits of ownership local, such as the assurance of nifty products – which is now even easier to look out for, with the aid of the Made With Passion mark.
To further highlight Made With Passion Brands, all 29 FairPrice Finest outlets islandwide volition feature Made With Passion-branded gondola ends (displays at the foot of each shelving unit in an aisle) from Dec three to Dec 31, making it easy for customers to option upwardly the products while shopping. At that place is besides a FairPrice Finest Christmas Catalogue highlighting selected Made With Passion brands – merely in time for festive gifting.
"We work with Fabricated With Passion brands to showcase their products in dedicated and dressed up spaces at our FairPrice Finest stores for increased product visibility and appointment with our shoppers," said Mr Tng. "As a Made with Passion partner, we aim to provide a springboard for local brands to abound their businesses by engaging our wide customer base with their quality offerings."
Customers have so far responded positively, with Mr Tng noting that demand for local brands has held steady even during the COVID-19 pandemic.
FairPrice Finest is eager to continue championing Made With Passion brands. Said Mr Tng: "Over the years, nosotros have seen growing appetite and appreciation among our customers for local brands. We hope that more Singaporeans tin join us in our efforts to support homegrown brands equally they discover their foothold in the marketplace, both hither and abroad."
Detect Made With Passion brands online or on social media (@madewithpassionsg ) and be inspired by their stories.
Source: https://cnalifestyle.channelnewsasia.com/advertorial/eat-and-drink-local-goodies-are-made-passion-292476
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